World Porridge Day
Spice up your Breakfast Routine this World Porridge Day
Flahavan’s create recipes with a global twist
Did you know that oats were one of the first cereals cultivated by man? They were used in ancient China and Greece, where the Greeks were the first to turn them into a porridge. Tomorrow, on World Porridge Day (10 October), Ireland’s favourite porridge brand Flahavan’s, is on a mission to bring some international inspiration to Irish breakfast tables across the country.
Here in Ireland we tend to take an individual approach to porridge, with everyone having a favourite topping whether it’s chopped banana, a drizzle of honey or a sprinkle of cinnamon but did you know that in South Korea oats are eaten as a savoury alternative to rice, while in Denmark and Russia the tradition is to top their porridge with butter?!
The most common South Indian or Sri Lankan Tamil breakfast dish is a thick porridge or upma, which is flavoured with oil-fried spices, chillies and vegetables, while in Ethiopia oats are roasted and seasoned to make a porridge known as Genfo which is eaten for breakfast along with a healthy spoonful of spiced butter.
As far back as 7,000 B.C. whole grain oats were widely consumed. In the meantime, 235 years ago, the Flahavan’s family business was established and the brand continues to thrive and expand its availability on supermarket shelves around the world. Today, Flahavan’s export markets make up over 25% of the brand’s overall turnover with their top five markets – the UK, US, Israel, South Korea and UAE. Flahavan’s Organic Oats are the biggest selling Organic Oats brand in the UK, with almost one third market share. Meanwhile South Korea represents a significant opportunity as an emerging market, where the government actively promotes oats consumption as an alternative to rice due to it’s higher fibre content, thereby making it a healthier option.
“Today, the appetite for Flahavan’s creamy Irish oats has spread to every corner of the globe and continues to grow with each passing year. As a tribute to our friends across the sea who enjoy our oats, on this World Porridge Day, we have taken inspiration from the traditional ways they consume Flahavan’s. We want to show our Irish consumers how they can spice up their breakfast and enjoy porridge with influences from across the world without having to leave their kitchen ‘ says Suzanne Walsh, Brand Manager, Flahavan’s.
We worked with Indy Power, Little Green Spoon, on some delicious oat recipes to spice up your breakfast. Coconut Porridge with Pineapple, Miso Tahini Oats, Vanilla Porridge with Raspberry Coulis and Chai Spiced Porridge! Why not give them a go, you can download the recipes here »
4th Nov, 2020
Winter Warming Recipes Series with Boyne Valley
18th May, 2022
New - High Fibre Pots & Sachets
30th Apr, 2021
National Workplace Wellbeing Day 2021
1st Jul, 2021
June Hamper Competition Winners
7th Oct, 2021
Benefits of Oats
13th Apr, 2022
#SpringIntoSummer with Flahavan's & Nutshed
11th Mar, 2022
Thanks a Thousand!
4th Jun, 2021
Exam-Time Tips and Recipes
4th Mar, 2020
Flahavan's - Winner in Marketing Excellence at...
18th Jan, 2021
Waterford Food Bank Donation