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Not Your Run of The Mill Oats Campaign Jan 2018

Ireland’s favourite porridge oats brand Flahavan’s, are kicking off the New Year with a brand-new TV advertising campaign, the first ever TV commercial to be filmed at the Flahavan’s Mill in Kilmacthomas, Co. Waterford. The new campaign entitled ‘Not Your Run of The Mill Oats' highlights the quality difference of Flahavan’s porridge versus other oat products on the market. The commercial is delivered in a tongue-in-cheek style to showcase what is different about Flahavan’s unique 7th generation family milling techniques.
The TV commercial opens with 2 cyclists traveling along a cycle path, the shot gradually pulls back to reveal a panoramic view of Ireland’s longest greenway, the Waterford Greenway, as it crosses over the viaduct at Kilmacthomas, right beside the Flahavan’s Mill.
Once inside the mill, we watch an animated tour guide bringing a small group of enthusiastic tourists through a humorous tour of the mill as he talks them through the different stages of the Flahavan’s oat milling process.  The tour guide is played by award winning Comedian Steve Bennett and - unfortunately for viewers - as a result of a series of humorous ‘distractions’ and ‘unforeseen circumstances’ throughout the TV ad, the real secrets to the quality of Ireland’s favorite porridge oats are never fully revealed.
The heavy weight campaign will feature a 40 second TV commercial, supported by a 10 second teaser and the TV, Radio and Outdoor elements will be further supported with PR and Digital strategies.